Tips for Styling Model Lashes

Lash artist observing her client's face


Having the right model is essential for any lash shoot. But what exactly makes a good lash model? And how can you style their lashes to best complement the look you're going for? Here are some tips to help you select and style the perfect models for your next lash shoot!

At Sugarlash PRO, our campaigns have really set us apart in the lash world, and as a brand our Founder and CEO is a passionate creative director. Often doing many lash shoots with "out of the box" trend setting concepts. Some of our favourites have been:

Summer Nights

Four photos from a nighttime pool shoot

Lift and Glaze

 Four model close ups of various paint mediums smeared on the face

High Lash Society

Four models in luxurious lashes, makeup, clothing and setting.

When it comes to planning a shoot, besides concept creation — model selection and lash styling are extremely important. Read below for Courtney's tips!


The best lash models have full, natural lashes with a good shape. Lash extensions tend to weigh down the lashes and can be difficult to style. If you're working with a model who has lash extensions, make sure to ask your extension artist to use lightweight, soft material and apply them sparsely.

When it comes to makeup, less is more. We want to see the lashes, not a mask of makeup. Avoid using waterproof mascara or any products that will be difficult to remove.

Hair stylist working on model's hair


There are a few things to keep in mind when styling model lashes:

Length: The lash length should complement the eye shape and size. If the lashes are too long, they can look overwhelming. If they're too short, they can be hard to fully capture in photo and video.

Curl: The curl of the lash should be in proportion to the eye shape. As a rule of thumb, straighter lashes photograph better on set. Stick with B, C, or CC curl as D, L, and M can be harder to showcase.

Colour: The lash colour should complement the eye colour. For example, if you have a blue eye, you don't want to use a black lash because it will look harsh. Brown will shoot much better. Coming soon: our new Brunette lash line!

Courtney's PRO Tip: Once your lashes are done (always the night before or morning of), send the model into makeup and hair. Once the model is ready to shoot, spray some extra strong hairspray on a spoolie and comb through the lashes to "freeze" them. This will allow them to stay in place and not have lashes criss-cross throughout the shoot. One stray lash can ruin a shot!


There are a few things to keep in mind when shooting model lashes:

  • The best angles for lash photography are close-ups from below or above. This allows you to see the shape and length of the lash.
  • Avoid using a flash because it can cause the lashes to appear white in photos. If you must use a flash, diffusing it will help soften the light. Flash "white spots" can also be edited out in post-production, but will take more effort.
  • If you're shooting video, avoid using wide shots because the lashes will appear shorter on camera. Stick to close-ups for the best results or do a mix of wide and close to ensure the lashes are properly featured.
 Model posing in front of photographer in a photoshoot


With these tips in mind, you're ready to style and shoot some amazing lash looks! Just remember to keep the lashes in proportion to the eye, use a light hand with makeup, and don't forget the hairspray!

Want more business tips? Join our net intake for LashPRO Accelerator course or check out our NEW Accelerator Collective for mini-module lesson bundles.

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